Brands I’ve Worked With:

Apollo / AIDIN / AMAZON / CAlifornia COMMUNITY COLLEGES / California GROWN / CHASE / CITADEL / Citadel Securities / CLEAR / CLIF BAR / Credit 1 / DISNEY / DOORDASH / E & J GALLO / Equifax / FOODJETS / FREQUENCE / JBL / J.P. MORGAN / Kitty Hawk / KIVA CONFECTIONS / KSS / LODI WINEgrape CoMmission / lucid motors / MAMMOTH LAKES TOURISM / MARS Corp / Microsoft / Morgan Stanley / PANDORA / TAHITI TOURISME / SACRAMENTO KINGS / SACRAMENTO REPUBLIC FC / SAN DIEGO TOURISM / VISIT CALIFORNIA / Visit NAPA VALLEY / WASHINGTON Commanders

Experience

ASSOCIATE CREATIVE DIRECTOR, COPY / CODE AND THEORY / 2024-PRESENT
Sr. Copywriter / 2021-2024

• Collaborate across teams, coasts, and countries with strategists, developers, designers, AI tools, and clients to build intuitive, inclusive digital experiences that achieve brand objectives (and win awards)

• Guide and engage with stakeholders, leaders, product teams, and subject matter experts to align on voice and tone, messaging strategy, value propositions, and product positioning

• Translate technical information into compelling, search optimized messaging and content that resonates with diverse audiences across social media, print, OOH, and web

• Develop and execute brand standards, strategies, and messaging frameworks and create employee trainings and documentation

• Manage and oversee mid and junior copywriters’ and interns’ deliverables, goal setting, and workload

• Conduct user research, interviews, tree testing, and competitive analysis and incorporate insights to define key differentiators and streamline user journeys

DIGITAL COPYWRITER / BUKWILD / 2019-2021

• Craft compelling DTC, B2C, and B2B strategies and search-optimized copy for brand websites, e-commerce platforms, and digital marketing campaigns

• Engage directly with startup founders and industry innovators to uncover and communicate their compelling value to new and existing customers

• Partner with clients, designers, strategists, and developers to deliver impactful creative solutions and analyze and implement real-time performance data

COPYWRITER / MERINGCARSON / 2016-2019
Jr. Copywriter / 2015-2016

• Ideate and execute integrated advertising campaigns across video, social, OOH, radio, TV, email, digital advertising mediums and conduct a/b testing to refine creative strategies

• Research, pitch, craft scripts and oversee end-to-end creation of branded video content series with 80+ episodes resulting in 0.5B impressions and 44.5M views (300% over target)

• Direct and mentor writers, designers, and interns across departments and office locations

PR + ADVERTISING COPYWRITER / RUNYON SALTZMAN & EINHORN, INC / 2014-2015
Public Relations Account Assistant / 2012-2014
Public Relations Intern / 2012

• Dream up and deliver fully-integrated marketing campaigns across PR and advertising departments

• Research, write, and distribute press releases, media kits, fact sheets, articles, and PSAs

• Plan, pitch, and execute PR activations and media events across the country

JR MARKETING CONSULTANT / WINDFARM MARKETING / 2012

• Create engaging copy for a wide variety of marketing mediums

• Moderate, manage, and maintain social media presence for clients

• Plan, organize, and promote events, activations and media opportunities

• Write posts and manage company blog

EXPERIENCE COORDINATOR / LIVINGSOCIAL ADVENTURES / 2011-2012

• Manage customers and vendors while maintaining control of event logistics and safety

• Ensure customer satisfaction through conversation, social leadership, hard work and teamwork

• Promote upcoming events through social engagements and guerrilla marketing

SOCIAL MEDIA COPY INTERN / THE SACRAMENTO PRESS / 2011

• Manage client social media accounts

• Write social media copy for local businesses

• Promote events, contests, and services on client websites

• Overhaul Sacramento Press social media sites and manage content creation

COPY FREELANCER / 2011-PRESENT

• Research and craft creative concepts and original content for local brands and creative agencies

• Write and edit compelling, original and engaging copy for a variety of mediums in short timelines

MARKETING INTERN / HARPERONE (HARPERCOLLINS) PUBLISHERS / 2009

• Manage HarperOne social media accounts

• Conduct exhaustive online marketing research

• Initiate online conversations with readers, fans, advertisers and bloggers

• Resurrect and write recurring Author of the Week newsletter

Education

BACHELOR OF ARTS / COMMUNICATION STUDIES / 2010

Westmont College, Santa Barbara, California

• Cum Laude

• Lambda Pi Eta, National Communications Honors Society

• Harold and Annette Simmons Endowment Scholar

• Sophomore Class President