The Client: Tahiti Tourisme
The Campaign: Pick Your Paradise Digital Campaign + Interactive Content Series
The Agency: MeringCarson
My Role: Creative Lead: concepting + content strategy + research + production + talent direction (on-set in Tahiti for 10 days)
The Backstory: Tahiti Tourisme needed to promote some of the lesser-known (but equally stunning) locations around its 118 different islands, but they didn’t want to abandon the wealth of video content that had already been filmed for previous campaigns. I spearheaded, sold, researched and wrote an award-winning, interactive choose-your-own-adventure campaign that utilized a mixture of new and old footage and strategically aligned with three key travel motivators. Experience the adventure HERE

Teaser Video Ads (english, spanish, french, portuguese, japanese)

Website Elements