The Client: Sacramento Republic FC
The Project: Our Indomitable Future MLS Website & #WatchMe Campaign
The Agency: Freelance
My Role: Concepting + copywriting + client collaboration
The Backstory: It was finally time. After years of disappointment and delays, longtime fans of Sacramento’s soccer franchise were finally being upgraded to MLS status. I worked behind the scenes with the Republic marketing team to define a campaign tagline and craft a marketing website that would downplay the drawn-out journey and focus on how the indomitable spirit of our city led to this exciting new chapter for our club and community.

The Bonus: #WatchMe campaign

Sacramento Republic FC needed an inspiring campaign to launch their community-wide female empowerment platform. I believe that a meaningful tagline can drive the spirit of the entire campaign, and that’s exactly what happened with #WatchMe. After developing the line, the scripts and the web language came together to turn a community initiative into a powerful platform. The language is intentionally empowering and rebellious, aligning perfectly with the club and the city’s indomitable against-the-odds attitude. Because if you believe that she can’t coach, play, lead and compete… just watch her prove you wrong.

MLS2SAC Website

#WatchMe Campaign